De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
The Origin of Wedding Rings: Ancient Tradition or Marketing Invention? - GIA 4Cs
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
A look back to when De Beers changed the rules of engagement | Marketing | Campaign Asia
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
How Americans Learned to Love Diamonds - The New York Times
5 Alternatives to the Diamond Engagement Ring | The Art of Manliness
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy – Feedough
Israel's diamond industry has a bloody history - The Jerusalem Post
New De Beers engagement ring is named Old Bond Street after the iconic jewellery hotspot in London | The Jewellery Editor
The Surprising Truth About Why We All Propose With Diamond Rings
How diamonds became immortal? | ILLUMINATION
De Beers, a diamond is eternal - NOW Village
The History of De Beers and Diamonds
Daniel Murray on X: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In
Diamonds are a girls best friend. (Since the 1940's anyway) - Luxury Academy
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com
Engagement ring - Wikipedia
The short history of the diamond engagement ring
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
The Largest Blue Diamonds that Gemmologists Should Know
De Beers' History | Engagement Ring Origins - BAUNAT
De Beers Forevermark Journey™ 3-Stone Diamond Ring 18K
